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Amazon A+ Content
Getting customers to your Amazon product and brand pages is only half the battle. Once you have attracted eyes to your products, the next step is impressing customers enough to get them to spend their money.
Buying decisions are influenced by A+ Content, which better conveys the value of your products through the use of multimedia. You can increase your conversion rates by properly utilizing A+ Content that will make your products much more visually appealing. Thrive uses proven A+ Content strategies as part of its comprehensive Amazon marketing services to enhance sellers’ offerings.
To take advantage of Amazon’s A+ content you must first become a professional seller by obtaining a trademark and being approved as a brand owner through the Amazon Brand Registry process. We help clients navigate the ABR process and file for a trademark, which can take up to six to nine months to approve.
Amazon EBC Design & Development
We work with Amazon legacy sellers as well who have already been using Amazon Enhanced Brand Content. Amazon EBC was introduced to sellers in 2016 and became known as Amazon A+ Content in 2018. Our Amazon experts audit your current Amazon EBC text, images and videos and work with you to find ways to improve the content. Is your Amazon EBC not leading to more conversions and increased sales? Well, why not? We use in-depth analysis and our tried-and-true tactics to boost your A+ Content. We make sure your Amazon EBC is up-to-date with the latest A+ Content guidelines and requirements for branded sellers.
In 2018, Amazon introduced a way for small- and medium-sized businesses to flourish on the world’s largest eCommerce search engine. Amazon Storefront is an optional, separate section for sellers to highlight their small businesses. Amazon Storefront features a variety of product categories for U.S.-based businesses.
This platform allows you to take advantage of sponsored brands ads instead of only using sponsored products ads. Another great Amazon Storefront benefit is that you have a captive audience because it doesn’t display your competitors alongside you on the page.
Amazon Best Sellers Rank
One way for you to increase your profit margin is to have your products featured on the Amazon Best Sellers Rank list. Anyone who earns Amazon BSR status is likely to benefit greatly from the exposure.
The Amazon Best Seller calculation is based on Amazon sales and updated hourly to reflect recent and historical sales. But, according to Amazon, it doesn’t always indicate how well an item is selling among similar items. Amazon created category and subcategory best seller lists to highlight an item’s rank within those segmented areas to make it stand out.