Producing Targeted Advertising Campaigns that Help You Sell More, Worry Less
What Are Amazon Sponsored Products Ads?
Once we’ve helped your business with keyword research, Amazon listing optimization, registering your brand and filing for a trademark, you’re ready for phase two: advertising. Sponsored products is a cost-per-click (CPC) advertising option. With Amazon CPC, you only pay when a shopper clicks your ad. You control how much you spend by setting your budget and choosing how much to bid per click.
Amazon sponsored products ads show up where customers will see them, both on the first page of search results and on product pages. This puts you directly beside competitors, emphasizing the importance of well-optimized product descriptions and images and a proper pricing strategy.
Amazon Sponsored Brands Management
Once you’ve established yourself on Amazon, the next step in advertising is to promote your brand. Amazon sponsored brands help you grow your brand awareness with ads that appear in search results. You can use custom messaging — including your brand logo — to display your products the way you want them seen.
Your products will be pushed without any competitors in an effort to promote your brand. As mentioned above, sponsored products ads are phase two for your Amazon strategy. Amazon sponsored brands ads would be phase three. The timing and execution of Amazon sponsored brands ads can make the difference in turning a one-time customer into a lifelong consumer of your products.
Amazon Product Display Ads
A solution not only helps you with your internal Amazon advertising options (as mentioned above), but we also assist clients with external options such as Amazon product display ads.
As part of our Amazon PPC agency options, we often work with ecommerce clients to set up advertising campaigns using Google Ads, Bing or YouTube or through social media channels such as Facebook, Twitter, Instagram and LinkedIn.