SHAKING UP A DATED INDUSTRY
A CHARITY IN NEED OF
OUR INDUSTRY EXPERTISE
Charity online donation platforms haven’t developed at the speed of ecommerce sites. So, when Ummah Charity International approached us with a website with a bad user experience and terrible conversion rate and asked us to improve what they had we knew it was time to stop doing the wrong things righter and move the industry forwards instead.
TRANSFORMING THE USER EXPERIENCE
The needs of charity websites are quite simple, they need to be able to efficiently and succinctly tell stories of charity projects, and then allow the user to quickly and simply make a donation. Therefore, as is true with all websites, it was imperative that we placed user experience at the forefront of the project.
A Platform That Works Seamlessly on Any Device
We knew that in the charity sector, anywhere between 70% and 80% of donations can come from users on mobile devices. Creating a mobile friendly site became our number one priority. We ensured that the UX is as seamless on mobile or tablet as it is on desktop.
Ummah Charity International, like too many charities, were relying on an off the shelf solution that worked for donations but was designed for a more traditional ecommerce site. We installed our donation platform, built specifically for the charity sector.
DONATION CART ON A
Whilst they’ve been around for quite a while, carts are a pretty new concept when it comes to charity websites. Previously charities assumed the user journey though the site was much simpler, and the need for a cart was non–existent. Adding a donation cart has resulted in an increased conversion rate and a higher average order value.
INNOVATIVE ON PAGE
The client wanted to encourage donors to donate to more than one cause at a time, to simplify the process for users. We created a donation experience that utilizes a popup slider to ensure the cart is easily accessible on any page including directly within cause pages.
MIGRATION OF EXISTING
Ummah Charity International had several loyal donors who had set up recurring donations. As a part of the site transition we ensured that these recurring payments were transferred seamlessly on the new platform.
Our bespoke CMS enables the client to completely customize the upsell causes promoted through the cart. This allows them to encourage donations for the most urgent campaigns through upsells.
VISUALLY DIVIDED STEPS
In 2018, the website has a conversion rate of 3.8%- more than triple the industry average.
THE MEGA MENU
Fully customisable dropdown navigation with scalability in mind
The main navigation menu on the site covers most of the screen when used, and in doing so it makes it incredibly simple for a user to find the appeal or information that they are looking for quickly. Ummah Charity International, like many charities, run several appeals simultaneously, the menu is therefore a valuable asset on the site.
MOBILE FRIENDLY SEARCH
Powerful search with customizable popular projects and donations
With numerous campaigns running simultaneously, Charity websites can be difficult to navigate. To negate this issue we built a powerful search function that identifies campaigns and projects that the searcher may be looking for and presents popular campaigns to help simplify the search.